Digital travel platform Agoda has introduced a new feature called EasyCancel which allows participating partner hotels and properties worldwide to offer their guests greater booking flexibility, with the option for free cancellations up to 24 hours before arrival.
The initial phase of this feature will apply to all bookings made until 30th June 2020 via Agoda.
Agoda unveiled the new product in response to customers desire for booking solutions that were broader and more flexible, in turn reducing guests concerns by providing the assurance that if they book an EasyCancel room, there will be no issues in the cancellation of their booking, should they need to do so. Additionally, hoteliers who subscribe to the new product benefit from Agodas ability to capture what demand there is currently available, helping improve productivity.
This programme differs from Agodas Book Now, Pay Later option as hotels that only offer non-refundable options can also opt in for the programme.
The programme which launched in March, has already seen strong support from partner hotels across India, South Korea, Japan, China, South-east Asia, the US and the UK.
Agodas Vice-President of Partner Service Errol Cooke stated: "The EasyCancel feature is part of Agodas proactive response to support hotel partners in this current challenging landscape. We have always used our technology to develop features that can add value and productivity for our partners, and continue to do so with the EasyCancel feature. We want to help all our partners by attracting customers that still want to book a hotel, but are perhaps reluctant to do because of uncertainty around evolving travel restrictions."
"The EasyCancel product allows guests to book with peace of mind, confident that they will be able to change plans up until 24 hours before arrival if needed."
All participating properties offering the EasyCancel flexible cancellation policy will benefit from onsite merchandising and highly visible Agoda EasyCancel icons.
However, any guests booking cancellation received within one day before arrival date will incur the full period charge, while failure to arrive at the hotel or property will be treated as a no-show and no refund will be provided, as stipulated within the property policy