"By staying home today, we can travel tomorrow".The hashtag
#TravelTomorrow encapsulates this message of solidarity and hope, through
which the World Tourism Organization (UNWTO) calls for shared responsibility
among travellers and the tourism sector around the world to deal with the
COVID-19, coronavirus pandemic.
Discovering different cultures, practicing solidarity
and respect, caring for the environment, continuing to learn, fostering decent
work, development and sustainability, generating new opportunities for all.
These are the core values of tourism advocated by the World Tourism
Organization and which constitute the main pillars of the #TravelTomorrow campaign.
#TravelTomorrow has become the common thread that runs through the World Tourism Organizations response to the current crisis, highlighting the enduring values of tourism.
This online campaign has had a massive impact on social
networks and is being embraced by a growing number of countries,
destinations and companies linked to tourism, cities, media outlets and
individuals from all over the world. Countries such as Germany, Morocco,
Mongolia, Oman and Uruguay, as well as cities such as Bogotã or Vienna,
have already endorsed the hashtag #TravelTomorrow, thus amplifying the
voice of tourism, which is united in the face of this unprecedented global
challenge.
A digital resource platform has been created to
provide different options for any individual, business or institutional user to
join this initiative, offering elements such as images for social media
profiles, electronic signatures, as well as relevant audio-visual
content on tourism and COVID-19.
"Historically, tourism has proven itself as
a key driver of international recovery, and as early as now, we must
begin to prepare in order to build the foundations of the future
resilience of tourism," said UNWTO Secretary-General Zurab Pololikashvili.
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