Fairmont partners with Montreux Jazz Festival following the success of a first collaboration in Europe


Maldives
PUBLISHED January 23, 2020

Fairmont Hotels & Resorts, a high-end brand belonging to the Accor group, has announced the launch of an international partnership with the legendary Montreux Jazz Festival (MJF). Following the great success of a first European tour in 2019, the partnership between Fairmont and the MJF will be reinforced at the end of January, thanks to specific musical programs and events, organized in 13 establishments around the world. 
 
For over a century, Fairmont Hotels & Resorts addresses around the world have provided their guests with unforgettable moments. From the famous bed-in for peace by John Lennon and Yoko Ono, which took place at the Fairmont The Queen Elizabeth in Montreal, to the Ramones punk-rock concert, held in the reception hall of the Fairmont Olympic Hotel in Seattle, the Fairmont brand has served as the setting for some of the most significant events in the history of music. The Fairmont Le Montreux Palace also played an essential role in this musical epic. Located in the heart of Switzerland, where the Montreux Jazz Festival takes place every year, the hotel welcomes artists, festival-goers and other music lovers who come to discover emblematic places, such as the "House of Jazz",
 
"The special bond that unites Fairmont to music is an integral part of our brand's rich and illustrious history , " said Sharon Cohen, Brand Director, Fairmont Hotels & Resorts. "We are proud to support musical talent. We are therefore delighted to extend our partnership with the Montreux Jazz Festival, by implementing exclusive initiatives and innovative programming, which will please our customers while allowing them to discover new music. "
 
Fairmont, which strives to promote the most talented artists, has teamed up with the iconic Montreux Jazz Festival to echo the passion its customers have for music. After having organized a first European tour, which allowed the singer of nu-soul, Jalen N'Gonda, to perform in four Fairmont establishments, the brand is today delighted to strengthen its partnership with the Montreux Jazz Festival at the international. This Fairmont World Tour 2020 will offer customers around the world a taste of the atmosphere of this famous music festival.
 
After convincing festival-goers and jury members during the 2019 edition of the MJF, two musicians , Jalen N'Gonda and Bobby Bazini, were invited to participate in this international tour. They will perform in 13 exceptional Fairmont addersses around the world.

From January 29 to February 12, 2020, Jalen N'Gonda will make a second tour with Fairmont, and will perform in six establishments in South and North America. Canadian musician Bobby Bazini, inspired by blues / soul, will tour six Fairmont hotels in Europe and Asia, from February 22 to March 5, ahead of the release of his new album Move Away, scheduled for May. At the conclusion of their respective tours, these two artists will meet on March 7 at the Fairmont Le Montreux Palace, for a last "beef". Jalen N'Gonda and Bobby Bazini have also joined the nursery of the non-profit Montreux Jazz Artists Foundation (MJAF), which identifies and promotes young artists.
"The Montreux Jazz Festival is proud to introduce emerging musical talents to audiences around the world, through exclusive events, as intimate as they are enriching. This international musical adventure will highlight all the excellence of the Fairmont brand, as well as its passion for music and its commitment to new generation artists. ", says Mathieu Jaton, Director General of the Montreux Jazz Festival.
 
Fairmont strengthens its partnership with the Montreux Jazz Festival through these musical initiatives, which will allow the brand to introduce young emerging talents to its customers around the world.

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