The Embassy of Sri Lanka in partnership with the Sri Lanka
Tourism Promotion Bureau has participated in Travel News Market 2019 held at
the Stockholm Waterfront on 7 November. The Travel News Market is considered
the most influential B2B event for the travel industry representatives in
Sweden, providing an ideal networking platform for the top decision makers,
experts and young professionals within the tourism value-added chain.
This year, the fair attracted 220 exhibitors with approximately 1500 business
visitors. Five prominent travel companies represented Sri Lanka tourism
industry at the Sri Lanka pavilion, which was declared open by the Sri Lankan
Ambassador in Sweden Sudantha Ganegama Arachchi.
Most visitors to the Sri Lanka pavilion indicated that, despite an immediate
decline in the tourist arrivals following the Easter Sunday attacks, Sri Lanka
is now emerging as a trendy destination. They expressed the necessity of having
a dynamic promotional campaign with a particular focus on digital media, reaching
out to the majority of Swedish travellers.
Ambassador Sudantha Ganegama Arachchi was interviewed for the Travel News
Market video and by leading travel writers in the industry; his message being
that Sri Lanka remains an attractive and safe travel destination open to
travellers from all corners of the world.