MMPRC Launches the Second Edition of the Adventures of Maldives

PUBLISHED October 03, 2018

Maldives Marketing and Public Relations Corporation (MMPRC) in association with Red Bull have launched the 2nd Edition of the Adventures of Maldives (Dhivehi Aahitha) Facebook Video Competition. Adventures of Maldives is co-sponsored by Euro Store and Tech Street.

The Adventures of Maldives (Dhivehi Aahitha) is a co-promotional marketing activity that was initiated in 2017, aimed at showcasing personally shot video stories of locals and tourists engaging in adventurous activities in the Maldives which will have positive promotional value to the Maldives as a tourism destination. 

Adventures of Maldives has been defined as conventional adventure related activities in the Maldives such as scuba diving, island excursions, festivals, free diving, surfing, snorkelling, water sports, and unconventional adventure related activities in the Maldives.

The winners of this competition are set to receive over MVR 120,000 as prize money. The top 10 videos selected after judging will also be featured on the official YouTube channel of MMPRC (Visit Maldives) and promoted on other social and online media channels of MMPRC (Visit Maldives) as well as International Travel and Trade Fairs.

The Adventures of Maldives Facebook Competition 2017 held in October /November 2017 received a total of 46 videos. The Competition received immense popularity on Facebook, receiving over 80k views for the most watched video. The videos that received the most likes/views were shortlisted and judged by an independent panel who selected the winner and the top 10 videos of the competition, where the top finalist received a total of MVR 100,000 as prize money. 

The videos can be submitted through from the 26th of October 2018 till 2 pm of the 26th of November 2018. The voting period will take place from the 28th of November 2018 till 2 pm on the 4th of December 2018. The judging process will take place from the 10th 12th of December 2018 and the prizes will be disseminated to the winners during the second week of December 2018.

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