Cinnamon Hotels & Resorts has been nominated in the International Travel and Tourism Awards 2019 (ITTA) under the best Digital Campaign in Tourism category for its innovative Travel Blogger Conference Asia (TBC Asia) a pioneering digital strategy implemented to enhance Cinnamons digital footprint across the global travel market.
The much-anticipated awards ceremony has been confirmed to take place at the Magazine London on November 5, 2019. The attendees are consisted of an elite group of guests including top professionals and companies in the travel industry in addition to media personalities.
TBC Asia has observed 60 travel bloggers from across the globe sharing real-time destination and brand-based content on multiple social networks and digital channels. Cinnamon reached a cumulative total of over 5.5 million followers across Facebook, Twitter, Instagram, YouTube and an array of personal travel blogs, resulting in over 20 million unique digital impressions.
A panel comprising of brand analysts and consultants reviewed a detailed analysis of this data and despite the fierce competition of entries from brands around the world, Cinnamon was able to make the shortlist with its impressive campaign.
The listing itself comes at a time when the travel industry at large is trying to revive after the trying circumstances of the past few months. Being shortlisted for such a prominent award will shine a spotlight on the nation and its high value travel offering and news of the shortlisted candidates are being dispatched on top media channels via WTM media partners.
The recognition and exposure the Cinnamon brand is set to not only raise the profile of the brand but also support the creation of positive conversations about Sri Lanka, but will also hopefully result in renewed interest in the island and an increase in arrival and occupancy rates at a national level.
Run in collaboration with WTM London, the International Travel & Tourism Award takes place annually to celebrate the success of the industry. This prestigious awards show honours leading brands and organizations across 15 categories, and attracts over 500 leading figures and thousands of participants each from across the sector.
The Cinnamon Hotels & Resorts chain comprises of 14 distinct hotels and resorts located in key areas across Sri Lanka and the Maldives. The brand embodies a passion for inspired living and promises holistic and enhanced experiences that are tailor-made to suit the specific interests of travellers. The Cinnamon brand focuses on delivering memorable holidays and getaways that deliver exceptional standards of service whilst showcasing the warmth and vibrancy of contemporary Sri Lankan hospitality.
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