Audra Arul designated to the post of Cluster Sales, Marketing Director at Crossroads Maldives

PUBLISHED February 08, 2020

The first integrated lifestyle destination in the Maldives, Crossroads Maldives has designated Audra Arul to the position of Cluster Sales, Marketing Director, with responsibilities encompassing its two newly opened hotels: SAii Lagoon Maldives, a Curio Collection by Hilton, and Hard Rock Hotel Maldives.

Experienced in hotel sales and marketing with internationally recognized hospitality companies such as Accor, Marriott, Hyatt, and most recently, with Banyan Tree Hotels and Resorts, Audra Arul Arul will be responsible for the overall commercial objectives of CROSSROADS Maldives and the two resorts with this new role.

Strong sales professional graduated from Glion Institute of Further Education, Switzerland, Ms. Arul established a solid track record of hotel sales for various local and international hotel management companies, including Hyatt and Marriott, in Kota Kinabalu, Malaysia as she officially began her carrier in the field.

After a successful decade, Ms. Arul relocated to Bali, Indonesia, joining Accor in her capacity as Director of Sales and Marketing for Le Meridien Nirwana Golf and Spa. A year into this role, her duties expanded and overlapped with concurrent pre-opening responsibilities for another Le Meridien property, located on Hainan Island in southern China. 

In the next several years, she subsequently pursued further hotel commercial challenges, with successive successful stints in Director of Sales and Marketing roles in Hanoi, Vietnam, Yangon, Myanmar and Phuket Thailand.

In 2016, Ms. Arul joined Banyan Tree Hotels and Resorts as Area Director of Sales and Marketing based in Ho Chi Minh, Vietnam. After two years, she then relished the challenge of relocating out of Asia and moved to northern Africa, assuming the position of Director of Sales and Marketing for Banyan Tree Tamouda Bay, Morocco.

The Marina at CROSSROADS Maldives is located 15 minutes speedboat ride away from Male. This 800-meter ultimate shopping and lifestyle destination includes 50 retail shops incorporating authentic island design and beautiful ambiance.

Crossroads Maldives is aptly named and specifically master-planned as a global meeting place where travellers from around the world can experience authentic Maldivian culture from the past to the present.


Please login to Comment