Dusit Thani Maldives in Baa Atoll has appointed seasoned marketing professional Ms. Audra Rohini Arul as its new Director of Sales and Marketing.
Ms. Arul brings to the role more than 20 years of experience in the high-end hospitality space, working for leading brands in Asia and beyond.
During her career, she has served as Director of Sales and Marketing for Starwood Hotels and Resorts in Bali, China, Vietnam, and Thailand, and later dusitD2 in Phuket. She also worked with Banyan Tree Hotels and Resorts in an Area Director Sales and Marketing role in Vietnam and Morocco.
Until September 2020, she was Cluster Director of Sales and Destination Marketing at Crossroads, the only Integrated Resort in the Maldives. Most recently, she worked at Le Meridien in Jakarta, Indonesia, where she revamped the marketing channels to reflect new messaging for the reopening of the property and worked closely with KOLs to promote room packages and events.
Originally from Malaysia, Ms Arul graduated with a Chartered Institute of Marketing (CIM) degree from the Oxford Business School in England, before going on to the Centre International de Glion, Switzerland.
Returning to the Maldives, Audra will apply her positive attitude and assertive leadership style to take charge of creating new sales and marketing strategies for Dusit Thani Maldives to drive revenue.
Speaking about the appointment, the resort’s General Manager, Thomas Weber, said, “We are delighted to welcome Audra to the team, and we are excited to see how she applies her considerable skills to opening new market segments to our signature hospitality and luxury experiences.”
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