Maldives Destination Guide 2019 Released


Maldives
PUBLISHED November 07, 2018

The Official Destination Guide of Maldives 2019, published by leading destination marketing agency Maldives Promotion House, has been released at the ongoing World Travel Market (WTM) London.

The guide along with accompanying segment brochures were unveiled by Mr Haris Mohamed, the Acting Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), at the Maldives stand.

Sporting a modern look and feel, the Maldives Destination Guide 2019 provides travellers as well as travel trade professionals up-to-date, rich content on the Maldives and its tourism industry, while exploring the unique geography of the Maldives and its rich history and culture. Listings have been completely revamped in order to provide a much broader exposure for participating tourist facilities in the Maldives.

The guide will be published in 10 languages, including English, German, French, Italian, Spanish, Russian, Turkish, Korean, Japanese and Chinese. More than 48,000 copies will be distributed around the world; at travel trade fairs, roadshows and similar promotional activities organised by MMPRC.

"We are honoured to have had the opportunity to publish the Official Destination Guide of Maldives 2019 for MMPRC," Ibrahim Mahudhee, the Managing Director of Maldives Promotion House, said.

"The guide has been completely redesigned, providing a wider exposure to industry partners. We believe this edition — one of the most comprehensive destination guides ever to be published — will be a welcome addition to the destination marketing campaign carried out by MMPRC."

In addition to the Maldives Destination Guide 2019, Maldives Promotion House also published brochures for six segments, which cover the different aspects of the Maldives destination marketing campaign. Over 253,000 brochures will be produced, promoting Colourful Side of Life, Spiritual Side of Life, Fun Side of Life, Thrilling Side of Life, Romantic Side of Life and Culture and Heritage.

Maldives Marketing and Public Relations Corporation (MMPRC) is the national tourism office of Maldives, responsible for carrying out promotional activities to become the most preferred island destination of the world, under the slogan of "Maldives . . . the sunny side of life"; while adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long-term economic, social and cultural benefits to the country.

Founded in 2011, Maldives Promotion House has established itself as a leading destination marketing agency in the Maldives with a diverse portfolio of reputed products and partnerships.

Published annually in English, German and Chinese, Maldives Insider tells the discerning traveller the story of the Maldives. A second, bi-monthly publication launched in 2018, focusing on travel trade, and distributed throughout hotels and resorts across the Maldives and placed in guest rooms for leisure reading.

The print publications are complemented by an online travel lifestyle experience journal, maldives.net.mv. Updated daily, it has become the premier online destination guide to the Maldives as well as a one-stop portal for the latest happenings and trends in the Maldives multi-billion-dollar tourism and hospitality industry.

With more than two million Facebook Likes and interactions on Twitter and Instagram in the thousands, Maldives Promotion House also boasts an unrivalled social media reach, greatly expanding its reach and audience. Maldives Insider and maldives.net.mv also capitalise these ever-widening social media reach to truly promote the Maldives as what it truly is; the most sought-after holiday destination in the world.

Maldives Promotion House has also forged strategic partnerships with reputed brands in the industry to promote their products and services through our network of products. From PR and communication partnerships to photography/videography services, we provide one-stop solutions, tailor-made to each and every property that we work with in order to maximise their exposure and global reach.
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