Sri Lanka Tourism Promotion Bureau (SLTPB) has promoted Sri Lanka among the Chinese travellers as a destination with a huge potential for attracting tourists with a wide diversity of Scenic locations and cultural heritage, at the China International Travel Mart (CITM) 2019.
The event was held from 15th – 17th November
2019, at the International Convention & Exhibition Center in Shanghai,
China. The event highlighted exhibitors from 107 countries and regions from
around the world. Of the 2,245 display booths, 69 percent represented domestic
exhibitors and 31 percent were from overseas.
CITM is the largest professional travel show in Asia drawing
the attention of people in the tourism industry worldwide. This is an annual
event which gives an opportunity to all the tourism industry representatives
around the world to show the tourism potential of their respective
destinations.
The Sri Lanka stand was the cynosure of all eyes as it stood
steadily on the ground with its unmissable tourist attractions on display, with
colorful images and designs. Further, for the second time in China, Sri Lanka
Tourism Promotion Bureau also launched Sri Lankas destination brand - So Sri
Lanka? at CITM 2019, presenting the essence of Sri Lanka, its Authenticity,
diversity and all of its richness which highlighted the true Sri Lankan
experience.
Thirteen major travel companies joined the Sri Lanka
delegation on this occasion, and SLTPB was represented by Mr. Chinthaka
Liyanaarchchi, Assistant Director and officer in charge of the China market.
The Chinese visitors were highly impressed with Sri Lankas
beautiful attractions and hospitality, and inquired on more holiday opportunities
which they could consider about. Some of the participants had been to the
island multiple times and enjoyed recalling the wonderful time they spent with
the friendly people of Sri Lanka.
SLTPBs main objective by participating at the CITM was to
present Sri Lanka as a desirable destination to the Chinese travellers who
visit this fair to decide on their future holidays. At the same time to provide
a platform for the interested tourism industry that participated at the fair
with SLTPB to strengthen their partnerships with existing contracts and find
new opportunities with local tour operators and to promote their business to
walk in customers.
B2B meetings were also held between the local DMCs and
Chinese clients in order to find out what offers they have to spend a holiday
of their choice. Chinese language brochures, maps were handed over to the
visitors to gain further information. Entertainment was provided by the
Karunadasa Olaboduwa Dancing Academy which gave a spectacular performance.
The China International Travel Mart (CITM) Co-hosted by the
Ministry of Culture and Tourism, Civil Aviation Administration of China and
Shanghai municipal government, was established in 1998 and has turned into one
of the largest trade fairs in the Asia-pacific region. It now serves as an
essential platform for the tourism industry to seek cooperation at home and
abroad.
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