As part of the ongoing recovery plan Visit Maldives kick starts a campaign with Over-the-Top (OTT) video streaming platform in India. The targeted advertisement will run on the VOOT platform from 6th November to 3rd December 2020.
The aim of the campaign is to leverage the growing media landscape to build awareness of Maldives among new audiences while driving performance with target consumers. Furthermore, the advertisementwill buildbrandawarenessfor‘RediscoverMaldives...Thesunnysideoflife'campaign and while encouraging the Indian travelers to visit Maldives. The native advertisement on the platform will target audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad.
Voot is India’s one of the most engaging OTT platforms, and subscription video on demand (SVOD) platform that is consistently leading across watch time metrics. With a premium inventory on connected TV’s that approaches affluent audiences in top metros reaching approximately 15 million monthly views.
Visit Maldives has launched several marketing campaigns and activities targeting the Indian market such as media familiarization trips to Maldives, nationwide radio promotion and a campaign targeting honeymoon segments in Indian market, participated in the Satte GenX- Virtual fair and Outbound Travel Roadshow. Furthermore, Visit Maldives is currently conducting various campaigns in key markets such as outdoor brand visibility campaign in S.Korea, Global campaign with CNN, campaign with Skyscanner, additionally a combined marketing campaign with Travelata, Sletat and Squizz is being carried out in Russian market.
With the opening of borders to tourists on July 15th, Visit Maldives launched the “Rediscover Maldives...the sunny side of life” global campaign to entice travelers to return to the sunny side of life. The overall objective of this recovery initiative is to present the message that Maldives is a ‘safe haven’ for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept.
India is one of the key focused markets after reopening the border and establishment of the air travel bubble between the two countries. With the gradual increase in flight connectivity and ongoing marketing efforts, the arrivals from India is gradually increasing.
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