Patina Maldives, Fari Islands has named Simone Broekhaar as its Director of Sales & Marketing. Simone will be bringing unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy at the island resort.
Patina Maldives, Fari Islands will be the first launch under Patina Hotels & Resorts, a new sophisticated lifestyle brand by Capella Hotel Group, which was created for progressive travellers of a new generation. The much-anticipated resort is scheduled to debut in quarter 1 of 2021.
Simone joins the Patina Maldives from her role as Director of Sales & Marketing of Capella Ubud, Bali, where she led a team of 9 as they developed their launch communications and sales strategy for the multi-award-winning property.
Prior to Simones position at Patina Maldives, she worked as Director of Sales & Marketing at Capella Ubud, Bali, leading a team of 9 as they developed their launch communications and sales strategy for the multi-award-winning property.
Simone also filled the position of Regional Director of Sales & Marketing for COMO Hotels & Resorts, Bali, a role that saw her report to three General Managers as she oversaw efforts for three of the esteemed group's most sought-after properties; COMO Uma Ubud, COMO Shambhala Estate, and COMO Canggu.
From a young age, Simone has nurtured a passion for the travel industry. She has previously held positions at widely recognised luxury hotels including The Datai, Langkawi and The Chedi, Muscat, as well as with international brands such as SwissÃ´tel.
Simone holds a Hotel Management Degree and she is fluent in Dutch and English, and can also speak German, French and a little Italian. Aside from travelling, Simone is a big fan of wellness and keeping fit as well as an avid theatre-goer.
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