"Knowmads" are creative, flexible individuals who can work with anyone, anytime, and anywhere, often on project-based tasks, relying on technology that supports mobility and real-time collaboration. Often their stays extend for months (if services are of above satisfactory). As Maldives prepare for the growing global market of Knowmad travelers, what unique services can we offer to attract and accommodate them?

PUBLISHED September 12, 2024

Dr.h.c.Azeeza Jalaludeen
Founder - Director
Our SHINE GOGLOBAL Ltd, Singapore / GOGLOBAL Accelerator
I recognised that the knowmads have very unique personalities - as much as they give priority to freedom, comfort & privacy, they are also open to peer support, connections and contributing to society (meaningful life), etc. That being said, you can create a very strong niche for yourself by going to the specific needs of gender or age, etc of knowmads. For example, Millennials, couples, women only, above 40s, etc. This will give you a much more perspective to creating an effective business development – marketing plan. Remember when you target everyone, you get no one. Packages created for this growing market that usually stays in a specific destination for 1-3 months or more sometimes, need to be affordable, flexible terms and with a homely feeling of ‘belonging’. Look at & Access the various service providers, vendors in your network that come together – collaborate to co-market with you. Internet bundle with local telco providers, with “home” meals & laundry will be a comprehensive Basic bundle of services. Above all of these needs, take into consideration eco-products, healthy and green concepts, that will be an irresistible offer for the KnowMads to be attracted to you.
With its pristine beaches, blue lagoons, eco-friendly resorts, and island hotels, the Maldives is an excellent destination for Knowmad travelers. The peaceful and harmonious environment offers maximum privacy for those travelers who enjoy working remotely or while traveling. Some unique services we can offer to KNOWMAD travelers are co-working spaces with ocean views and cozy environments, high-speed internet, wellness programs and sports activities, healthy dining options with local and continental food and beverages. In addition, resorts and local islands should offer discounts on extended stays. By offering services that cater to their specific needs, we can create a unique and wonderful environment for Knowmad travelers and ensure that their Maldives experience is exceptional.
As Maldives prepares for the growing global market of Knowmad travelers, there are a couple of things that would help make their stay comfortable and fruitful. Though knowmads can work from anywhere, they thrive the most when they have a community of like-minded people. So creative common areas, meeting spaces, and collaborative events would be a great way of enhancing their productivity and giving them a feeling of being part of a larger community. Some other things would be: regular creative events, fun spaces that can be used for community gatherings, online groups and common areas for working.
We should consider a specialized work visa that allows for longer stays and improved digital services to support their work. However, it's important to strike a balance by ensuring that the services they provide do not negatively impact local employment opportunities in the same fields.