How significant is the incorporation of traditional island culture into festivities such as Eid celebrations at Maldives' resorts, in order to cultivate an authentic representation of Maldivian culture? Is it necessary to modify the traditional practices to cater to the demands of the sophisticated modern market?

PUBLISHED April 03, 2024

Shalinee Ahmed
Director of Sales & Marketing
Sheraton Maldives Resort & Spa
Showcasing our cultural Eid experiences to guests at the resort would greatly enhance their stay. Traditional activities and dances such as Bodu Mas, Thaara, Bandiya, and Dhandi Jehun would offer our guests a unique and authentic insight into our culture. These performances do not only entertain but also educate guests about the traditions and customs of our community. I do not think we should modify the traditional practices, and I do not believe the guests are also particularly asking for a modernized experience. They would appreciate an activity that is more interactive.
It's imperative to infuse traditional island culture into events such as Eid celebrations hosted at Maldives' resorts. By doing so, we not only honor our rich heritage but also provide visitors with a genuine experience of Maldivian culture. Rather than altering these time-honored practices to cater to modern preferences, embracing them wholeheartedly adds a unique charm and authenticity to our festivities. This approach not only enriches the cultural experience for tourists but also fosters a deeper appreciation for our traditions among locals and visitors alike.
Although we are known for our white sandy beaches and spectacular marine life, our culture and heritage has long been what made the Maldives truly unique. It is these very practices that have been passed down through generations that form the very identity of the Maldives. So it is imperative for our industry to incorporate such culture and traditions in celebrating festivities at resorts to showcase a truly authentic Maldivian experience to guests. This not only helps to educate visitors on our traditions but also fosters a deeper connection with the destination and its people, paving the way for a respectful and enriching tourism experience. Celebrating festivities in an authentic manner are also not only important for guest experiences but also assist in preserving these practices and ensure that they are maintained for future generations along with providing sustainable support to surrounding local artisans and cultural performers which in turn supports the local economies of the islands. When considering the necessity of modifying traditional practices, it is important to maintain and find the right balance between authenticity, cultural sensitivities and catering for an international market. All adaptations should be maintained within certain respectable boundaries and guests should be provided with ample educational information that highlights the significance of the traditions and the values it upholds. By finding a middle ground, resorts can cater for the required demand of the market while ensuring that the essence of these traditions are maintained. collaboration with local island communities can ensure cultural practices are presented accurately and respectfully.
We're currently discussing the implementation of Eco Tourism, with a particular emphasis on promoting our local culture. However, I feel that our cultural heritage is not receiving adequate attention in our marketing efforts. While we do mention it, cultural promotion seems to be lacking in our overall marketing strategies. In my view, it's crucial to integrate our local cultures into our festivities, especially during occasions like Eid. We have plenty of engaging activities and traditions associated with Eid celebrations, which could greatly enrich the experiences of our guests. Importantly, we must ensure that any promotion of our culture remains authentic and true to our heritage. Altering our culture to fit certain narratives would only dilute its essence and authenticity. Other festivities which are not part of the local public's traditions need not incorporate our cultural elements. Our focus should be on highlighting the unique aspects of our culture that resonate with our visitors and enhance their overall experience.
We're currently discussing the implementation of Eco Tourism, with a particular emphasis on promoting our local culture. However, I feel that our cultural heritage is not receiving adequate attention in our marketing efforts. While we do mention it, cultural promotion seems to be lacking in our overall marketing strategies. In my view, it's crucial to integrate our local cultures into our festivities, especially during occasions like Eid. We have plenty of engaging activities and traditions associated with Eid celebrations, which could greatly enrich the experiences of our guests. Importantly, we must ensure that any promotion of our culture remains authentic and true to our heritage. Altering our culture to fit certain narratives would only dilute its essence and authenticity. Other festivities which are not part of the local public's traditions need not incorporate our cultural elements. Our focus should be on highlighting the unique aspects of our culture that resonate with our visitors and enhance their overall experience.